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Newsletter February 21, 2024

Three Topics

Hi,

This year, I’m a bit behind with the newsletters. For one, I’m deeply involved in client projects – and the client always comes first. Additionally, since the beginning of the year, I’ve been battling pneumonia. It only started to improve this week. The symptoms were mild - after all, I continued to work - but I noticed a lack of energy for tasks beyond my duties.

To get back into the swing of things: Today, I have three short topics for you.


Newsletter February 8, 2024

The #1 Problem in SMEs

Hi,

As written on Monday : Small and medium-sized enterprises (SMEs) have no problem with performance.

However, that’s not entirely true. Over the past few years, I’ve worked on many products that were slow. Improving performance would have been positive for the business. In certain areas, like the gaming industry, it was inevitable to be performant. Retention is one of the most important metrics in the industry. But that’s the exception, not the rule.


Newsletter February 5, 2024

I Never Sold The Performance Workshop

Hi,

I haven’t sold my Spring Performance Workshop even once.

Instead, I sold my Architecture Discovery Workshop four times . In 6 months.

And I don’t even promote it 🤷

What does this mean for me?

My positioning as a performance expert has failed.

But not because I can’t deliver.
There’s simply no demand from my customers.

In hindsight, it makes sense. But let me explain:

Ever since I’ve been developing software, I’ve been working in small and medium-sized enterprises, known as SMEs. These companies have between 5 and 50 developers, occasionally a few more.


Newsletter February 2, 2024

The VPN Paradox

Hi,

Especially in software development, many people work who are particularly good at abstraction and objective consideration of problems and questions.

It’s in the nature of the thing. It’s our job to thoroughly understand a problem in detail. And the solutions always require weighing the pros and cons.

But there are always problems and habits that have become entrenched in our industry that, objectively viewed, make no sense.

Our use of VPNs is ambivalent


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