I Never Sold The Performance Workshop
Hi, I haven’t sold my Spring Performance Workshop even once. Instead, I sold my Architecture Discovery Workshop four times . In 6 months. And I don’t even promote it 🤷 What does this mean for me? My positioning as a performance expert has failed. But not because I can’t deliver. There’s simply no demand from my customers. In hindsight, it makes sense. But let me explain: Ever since I’ve been developing software, I’ve been working in small and medium-sized enterprises, known as SMEs. These companies have between 5 and 50 developers, occasionally a few more.