I Never Sold The Performance Workshop
Hi,
I haven’t sold my Spring Performance Workshop even once.
Instead, I sold my Architecture Discovery Workshop four times . In 6 months.
And I don’t even promote it 🤷
What does this mean for me?
My positioning as a performance expert has failed.
But not because I can’t deliver.
There’s simply no demand from my customers.
In hindsight, it makes sense. But let me explain:
Ever since I’ve been developing software, I’ve been working in small and medium-sized enterprises, known as SMEs. These companies have between 5 and 50 developers, occasionally a few more.
